The 1st Black Family Reunion in Africa, held in Kisumu, Kenya, aims to market the event through a 21st-century paradigm, intentionally moving away from outdated and racist narratives that depict Africa and Africans as being in a jungle. The infrastructure promoting and coordinating the event will be characterized by modern technology, with initial coordination organized via WhatsApp. WhatsApp, a free, multiplatform messaging app, allows users to make video and voice calls, send text messages, and more, all with just a Wi-Fi connection. With over 2 billion active users, WhatsApp is especially popular among friends and family who live in different countries and want to stay in touch.

Our goal is to connect African and African/Americans through 21st-century technology, purposefully moving away from negative images of Africa as a jungle. Anthony “Amp” Elmore, the initiator of the event, emphasized to Kisumu Governor Peter Anyang’ Nyong’o that this effort is part of a fight against white supremacy, racism, and even black-on-black racism that portrays Africa negatively.

Elmore noted that we can enlighten and reach a younger generation of African Americans who are not deeply influenced by these negative images. He urged Governor Nyong’o to avoid stereotypical images of an unenlightened or primitive Africa. The Tom Mboya 70th and 1st Black Family Reunion in Africa will focus on education, enlightenment, and entertainment.

We want to stress the promotion of a 21st-century African travel infrastructure. Modern technology, including WhatsApp, will play a crucial role in promoting the event. In Kenya, the widespread use of cell phones, even more so than in America, facilitates this. For instance, Elmore was asked to scan a menu at a restaurant in Kenya, highlighting the integration of technology in everyday life. This technological approach will help us promote the 1st Black Family Reunion in Africa effectively.
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